adidas Japan K.K.
Confederations Cup Campaign i-Mode Wireless Site
Taking advantage of the anywhere, anytime functionality of i-mode, Studio Omame
was commissioned by adidas Japan to roll out an i-mode site, designed to reinforce the
adidas sponsorship of the Japanese National Soccer Team.
Main functionality included a contest where fans were able
to enter messages via their handsets, creating chances
to interact with their favorite players and express their
support for the National Team.
Other content included voice messages of key soccer players, information about the
Best Players Campaign for participating retail shops, downloadable
images, messaging functionality, and an opt-in mailing list.
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