R-Newbold i-Mode/J-Sky Wireless Site
One of the many strengths of Paul Smith is their reputation for innovation and
creativity. It was a natural step for them to take advantage of
leading-edge wireless technology in Japan to create a new and far-reaching marketing channel.
The mobile nature of i-Mode meshed well with the
young target group of R.Newbold, so it was decided that the increased accessibility
of an i-Mode site would be the most appropriate medium for their message.
Studio Omame worked closely together with Paul Smith and Joi'x Corporation
to create a wireless site for R.Newbold with an eye towards
online branding, improved customer service via CRM, and increased in-store traffic.
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